We’ve built and scaled businesses ourselves
Growth Match is built by the team behind Focus15 — founders who’ve worked hands-on, one-to-one, with early-stage companies, helping them turn uncertain ideas into investable businesses. That direct experience shaped everything about how Growth Match works.
Through years of hands-on work, we kept seeing the same pattern: businesses rarely got stuck because the idea itself was bad. They got stuck on scattered priorities, unclear thinking, and a lack of real structure at the exact moment it mattered most.
Growth Match is that same discipline, built into a platform — not generic advice, not another community, not a pitch deck template. A structured, data-backed picture of your business that funders, advisors, and support providers can all work from honestly, so you don’t have to wait for a session to start thinking properly about your own business, and funders don’t have to sift through pitch decks to find the companies that genuinely fit.
What we believe
Data over guesswork
Your Growth Map — scored across key business drivers — replaces vague self-assessment with an honest, structured picture of where you actually stand.
No premature introductions
Funders only see companies that genuinely match their stated criteria. Founders only get introduced when they're actually ready, not before.
No referral fees
Every Service Provider or support introduction is based on what your business needs — never on who's paying for placement.
No pitch deck obsession
We focus on improving the business itself, not packaging it to look better than it is.
The founding directors
Both directors work directly on the platform. No junior associates, no outsourced delivery.
Ian McCartney
30+ years experience
30+ years experience across startup ecosystems, FMCG and EdTech ventures, and board-level roles in global corporations. Deep experience in early-stage growth, commercial strategy, and multinational supply chain.
View on LinkedIn →Ismail Kafescioglu
30+ years experience
30+ years experience in strategy at top-tier multinational consumer goods firms. Took a concept to a multi-million-pound business in five years, building the commercial and manufacturing infrastructure from the ground up.
View on LinkedIn →Ready to build with structure?
Join free today and see what a structured Growth Map can do for your business.
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